RAJAR Figures Q3 2016
RAJAR Q&A for Q3 2016 from RadioWorks »

What did we think of this quarter's RAJAR results?

Our Insight team answer 7 questions on this quarter's results

View the headlines here.

1. What will RAJAR Q3 2016 be remembered for?

Kisstory becoming the largest digital only commercial station for the first time.

The station, which first aired in 2013 grew out of an old school and anthems radio programme on its parent station, Kiss FM. Available on national DAB since early 2016, the station has continued to grow its reach considerably.

2. Which radio station is your RAJAR hero?

Chill.

The easy listening station launched back in early 2005 and has only recently come back on to RAJAR, with this being its second set of results. Q3 figures show that the station, which broadcasts on DAB in London and the East Midlands, reaches 237,000 adults – that’s a massive 75.6% increase compared to last quarter!

We also want to give a shout out to Spire FM in Salisbury. The station has increased its reach by an impressive 51% year on year and 26% quarter on quarter, now reaching 53,000 listeners.

3. Which station has surprised you this quarter?

Absolute Radio.

The Absolute Radio Network has posted a record reach of 4.5 million listeners (+6.9% year on year), whilst the main Absolute Radio station is also up 24.4% year on year with 2.6 million listeners. The station has had a great RAJAR, with The Christian O’Connell Breakfast show becoming the number 1 national commercial breakfast show for Q3.

Premier Christian Radio has also surprised us this quarter. The station, which is available on national DAB but only RAJAR’ed in London has managed to increase its listenership quarter on quarter by 32.8%, now delivering 174,000 listeners every week.
4. How would you describe digital radio's results?

Digital radio listening remains steady this quarter with 59% of the population now tuning in digitally every week.

The figures show that digital radio ownership has increased with 57% of the population now claiming to own a DAB set. DAB radio listening also boasts the largest proportion of digital listening with 71% share of all digital listening hours.

It’s been an impressive quarter for Smooth Extra who have now surpassed the million mark with 1.07 million listeners, that is more listeners than Planet Rock and BBC Radio 1 Xtra.


5. What about the notorious Breakfast Show battle?

The largest national commercial breakfast show in the UK is Christian O’Connell’s show across the Absolute Network, which reaches 1.9 million listeners. The show is seamlessly broadcast across the seven Absolute brand stations.

Over at the BBC, Chris Evans’ Radio 2 breakfast show is still at the top, although listening continues to drop, with the show now reaching 9 million listeners every week compared to 9.4 million last quarter.

In the London commercial battle, Dave Berry, George and Lilah on Capital FM have again retained the number one spot, with Kiss following behind in second place. Despite a strong set of national results LBC is no longer third in London, being replaced by Nick Snaith on Magic, who has jumped up from fifth in Q2.

6. How did the newly reporting stations get on this quarter?

There were 3 newly reporting stations this quarter:

Chris Country – The country music station launched in 2012 and now has its first set of audience figures for London with 35,000 listeners. The station also broadcasts to Suffolk, Cambridge, Portsmouth and Central Manchester.

Fun Kids (London) – The children’s digital radio station has posted its first set of RAJAR results with 26,000 listeners in London - not a bad set of results considering RAJAR doesn't measure the under 10 audience.

Heart Extra – The national digital radio station, which simulcasts Heart London’s breakfast show followed by non-stop music from 9am-7pm and then simulcasts the Heart Network for the rest of the day. The station’s first set of figures reported 664,000 listeners.

7. Finally, how did the new stations from last time round perform?

Last quarter we highlighted a few new stations that launched on the D2 national DAB multiplex. The second set of figures for Virgin Radio have seen listeners drop by 15.6% and similarly talkSPORT2 have dropped by 12.3%. However, talkRADIO has increased its reach by 35.7% with 304,000 listeners in Q3. The new Magic stations both increased their listenership with Magic Chilled reaching 240,000 people and Mellow Magic reaching 424,000.

 

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