Why use Radio for Recruitment?

Targets quality people: 71% of adults 18 – 60 in full time employment listen to commercial radio each week for an average of 14.6 hours per week (RAJAR Q3 ’11)

Targeted Advertising: With over 300 UK radio stations recruitment advertisers are offered choice, defined targeting and minimal wastage.

Creativity:Radio advertising offers a greater degree of creativity; including the use of innovative concepts, creative sound effects, voice-casting and scripting.

Morale booster: Radio promotes the company’s image as an employer – this helps not only in terms of recruitment, but as a retention aid for current staff. Hearing their company on the radio builds a sense of pride, especially in these difficult times.

Intrusive: Radio is regularly consumed alongside other media and during other daily activities (while driving, working or cooking are just a few examples). Online and radio is perfect combination, as people can successfully consume both media simultaneously, and research shows radio boosts brand browsing by a phenomenal 52%. You can’t read a newspaper while you’re driving your car so radio is a great medium to target people on their journeys to and from work. It’s also a great way to reach them at work with in excess of 7million people listening to commercial radio at work every week. Last but not least, radio delivers the spoken word which adds urgency to the call to action and demands the listener’s attention.

Timing: Radio campaigns can be targeted to their audience by time of day, and what better time to talk to people when they are on their way to and work from, and even better while they are there! Commercial radio can do this!

Measureable: By using radio specific response mechanisms you can measure the success of the campaign. Text response is a particularly good way to do this, or by using unique URL.

Radio is a ‘friend’: Listeners use radio for emotional reasons and it becomes a friend and companion. Stations interact personally with each listener, encourage debate and are thought provoking. Radio also plays music people want to hear and involves them across a variety of platforms including on air, online and at station events as well. Reaching people in this environment delivers the message in a much more powerful and trusted way.