Why use Radio for Recruitment?

Targets quality people: 69% adults 18 – 60 in employment listen to commercial radio each week for an average of 12.4 hours per week.

Targeted Advertising: Having over 300 UK radio stations provide recruitment advertisers with more choice, defined targeting and less wastage.

Creativity: Radio offers a greater degree of creativity; including the use of innovative concepts, creative sound effects, voice-casting and scripting. We reward the most creative advertisements with RARE Awards (Radio Advertising Recruitment Excellence).

Morale booster: Radio promotes the company’s image as an employer – this helps not only in terms of recruitment, but as a retention aid for current staff. Hearing their company on the radio builds a sense of pride.

Intrusive: Radio can be enjoyed alongside consumption of other media and day-to-day activities such as driving, cooking or in the office. You can’t read a newspaper or watch television while driving your car!. Thus radio can be used to target passive job seekers. As well as this, 5 million adults listen to the radio at work. The spoken word adds urgency to the call to action and requires listener’s attention.

Timing: Radio campaigns can be targeted to their audience by time of day. The best time to reach a recruitment audience is when they are in their current role – 4.98 million adults listen to the radio at work. Commercial Radio also reaches potential applicants when they’re most receptive, like Monday mornings, shift times, press recruitment days etc.

Measureable: By using radio specific response mechanisms you can measure the success of the campaign. Text is a particularly good way to do this, or by using unique URL.

Radio is a ‘friend’: Listeners use radio for emotional reasons and it becomes a friend and companion. Stations interact personally with each listener, encourage debate and are thought provoking. Radio also plays music people want to hear and involves them across a variety of platforms including on air, online and at station events as well.