LATEST NEWS STORIES |
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Ed Vaizey puts in the hours for radio
Culture minister Ed Vaizey contributed to Absolute Radio's Redefining Radio event by giving a speech to more than 350 advertising and media delegates.
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Jazz FM strikes Mishcon de Reya deal
Jazz FM launched a business-themed show on the 18th January that is sponsored by law firm Mishcon de Reya and presented by the firm's director of business development.
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XFM's 5th New Music Award approaches vote for your Best British Debut Album of 2011
The XFM New Music Award voted for by the public launches its search for the Best British Debut Album of the Year.
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Smooth Radio raise money for Macmillan Cancer Support
Their third annual Starlight Supper is here and they are urging people to host dinner parties and have their guests make donations to raise money for Macmillan Cancer Support.
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Where does the advertising slow down leave radio?
RadioWorks' very own Simon Pearce has been blogging about the news that advertising spends are shrinking. According to the Guardian it's all doom and gloom but Simon has looked into how radio advertising could be the answer.
Even if your not interested in Radio, Simon's blog may
interest you!!
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LAST WEEK AT RADIOWORKS |
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Joe Daniels
Head of Media
JoeD@radioworks.co.uk
0207 90-70-6-90
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It's great to see a new brand launch in this country and even better when they launch using radio. Well done to NetFlix for recognising that radio could offer them great frequency and national coverage. And with strong and effective creative listeners are in no doubt what this new service is, how they can get it and how much it costs them in an entertaining way. This should give all brands confidence to communicate with potential customers effectively through radio.
Last week also saw Tesco react to their share price bombshell with a daylong promotion on Absolute Radio where listeners could win a cash prize by guessing correctly the lowest priced item from a choice of two. Look how quickly Tesco were able to build a partnership with Absolute, be involved with the editorial output in an entertaining way whilst driving home key brand messages. If it's an immediate solution you need, look no further than Radio.
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SPONSORSHIP OPPORTUNITY |
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Katie Gilbert
Promotions Manager
KatieG@radioworks.co.uk
020 790-70-6-70 |
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There is a short team opportunity to sponsor the Christian O'Connell Breakfast Show on the Absolute Radio Network. Available from now until the 16th March.
Monday to Friday, 6am-10am, Christian and the Breakfast Team wake the nation with their unique blend of topical humour, comical observations and great music. Christian has a great breakfast show team, including producer Ritchie who is normally on the receiving end of The OC's playful banter!
The Breakfast Show has played host to some major celebrity debacles, including David Tennant's legendary takeover, Ricky Gervais winning 'Who's Calling Christian' and who could forget the infamous David Cameron Twitter comment, "too many twits might make a tw*t!" Naughty PM!
The OC constantly tweets and updates his Facebook with all the behind the scenes shenanigans from the Breakfast Show, he's just a digital savvy kinda guy!
They're not just all about Celebs in the studio either, who could forget when they gave away DAB Radios live on the Breakfast Show to the first 100 van drivers that showed up at 1 Golden Square causing utter gridlock in W1, lets just say the Breakfast Show doesn't do things by halves!
For your chance to be associated with the award winning breakfast show and reach over 7.8 million adult listeners across the UK call Katie on 0207 90-70-6-70 or email her at KatieG@radioworks.co.uk |
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GET CREATIVE |
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A quick reminder that RadioWorks offers a full creative service via its sister agency Maple Street Studios. We're most famous for our radio campaigns, but we also write and record audio for TV campaigns, websites, animation, corporate presentations, on-hold message systems and more.
With two fantastic studios in the heart of London's media district, we'd love to talk to you about any, and all types of audio work.
Get in touch, or check us out at www.maplestreetstudios.co.uk. |
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David Couch
Managing & Creative Director
DavidC@maplestreetstudios.co.uk
0207 90-70-6-90 |
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LEARNING OPPORTUNITY |
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Are you interested in learning more about Radio Advertising?
Do you want to find out why and how Radio Advertising can work for you and your clients?
And how about taking a tour around a radio station and spending some time in our top notch studios?
If you're interested in attending a RadioWorks Insight Academy, email Simon@radioworks.co.uk or tweet me @radiospecialist |
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Simon Pearce
Head of Insight
Simon@radioworks.co.uk
0207 90-70-6-90 |
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Man Utd
