RARE Newsletter

Edition 18

Hello all, and welcome to December's RARE News. The last RARE News of 2008!!

Firstly, if you haven’t logged on to our interactive Christmas calendar yet, what are you waiting for!!??!! Visit our homepage www.radioworks.co.uk for your chance to win concert tickets, station tours, booze and plenty of other stuff! Winners so far include Neil at Barkers who won a DAB Digital radio, Lyle at MKH who won a Spotify membership and Laura at AIA who won a Peppa Pig Playset!

Secondly, booking deadlines for stations will be changing slightly over the Christmas period so make sure you read the info on the right about ‘Christmas Deadlines’!

Thirdly, I hope you all have a great Christmas and New Year and we’ll see you in 2009!

Cheers



Aaron Page, Marketing & Client Services, RadioWorks

Radio Works for Insight!

For those that read last months RARE News, you would’ve come across a piece on how radio works with online and the very detailed answer from our Head of Insight, Simon Pearce. Following on from that, we had a number of people asking what RadioWorks Insight actually is!?!

In short, ‘RadioWorks Insight’ provides expert research and marketplace knowledge for our clients.

Headed up by Simon Pearce, the Insight Academy provides everything from radio industry news and research to competitor advertising analysis. They can also cater for your individual recruitment campaign needs providing compelling research to support your advertising decisions.

So if you have a campaign in mind and want to see how radio can help achieve the best possible results, drop Simon an email on SimonP@radioworks.co.uk or click here to read more!

RARE talks to….

This month we’re talking to Emma at ThirtyThree!

Who are you and what do you do?
Emma Jeffrey – Account Manager at ThirtyThree

What's keeping you busy at the moment?
Lots of nicely organised clients actually – planning New Year campaigns for the likes of the Merlin Group and T-Mobile. Lots of ongoing stuff for Barclays Retail as well.

Outside of work – not much! Trying to get some rest in before the Christmas party season kicks off!!

Favourite industry memory?
My first company trip – won’t say too much but a weekend in Amsterdam made me see some of my colleagues in a whole new light!

If you were invisible for a day, what would you do?
Something particularly girly like following Jamie Redknapp around all day. Or the Queen – quite curious to see how she fills her days…

Oh and why do you use RadioWorks?
Because of the fast and efficient service! That and the huge magnums of Champagne you throw our way…

7 of the best!

North or South?
UK - South / London - North

Chinese or Curry?
Chinese

Pub or Club?
Pub

Peanut Butter or Marmite?
Peanut Butter

Stones or Beatles?
Beatles

Tea or Coffee?
Tea

Grant Mitchell or Phil Mitchell?
At a push, I’ll go for Grant

Dear Em

I’ve heard on the recruitment grapevine that RadioWorks offer an award for the most creative radio commercials they get?

Yep that’s right, you’ve heard about the Recruitment Advertising Radio Excellence Awards or RAREs as they’re more commonly known!

We created the RARE awards in 2007 to acknowledge outstanding creative in recruitment radio advertising. We wanted agencies and clients to see how creative and innovative recruitment radio commercials can be.

Each quarter a selection of nominated commercials are sent to our resident judges who in turn vote for the ‘best’ in terms of creativity, innovation, use of voice, effects, music and other criteria. A winner is selected and both the agency and advertiser receive a unique RARE Award Trophy as well as a Magnum of Champagne!

So if you have any recent commercials that you’d like to nominate, just email them to rareawards@radioworks.co.uk