Promotions/ Giveaways

A radio promotion is an on-air competition, which is usually a short term concentrated burst of intense activity to publicise something new, educate and inform, or just to create a big splash. Here at RadioWorks we have a dedicated team to create bespoke ideas and tailored concepts to help our clients brands stand out and have them talked about on and off air.

A promotion has the following benefits:

Delivers sustained, guaranteed coverage at the desired time and allows the client to dominate a relevant environment.

Places the client centre stage on the radio station(s) above all other messages.

Communicates messages to listeners through editorial and outside the clutter.

Messages delivered and endorsed by credible presenters; i.e. this “personal recommendation” by a credible/trusted DJ, adds weight to the message.

Brings the client or event to life adding ‘flavour’ and ‘memorability’ to the message.

Offers a sense of news value and ‘this is happening now’ so don’t miss out.