Our Vision

“You can only be successful and have longevity in radio sales if you know how to make radio work for the advertiser…if you don’t, it’s a very short career!”
Michael Charnley-Heaton, Founder and Chief Executive, RadioWorks

RadioWorks aims to maintain its position as the UK’s premier independent radio advertising specialist, offering Advertisers and Agencies an unbeatable service for all aspects of planning and buying radio, and a wealth of creative solutions to meet their objectives.

We aim to play an integral part in the growth of commercial radio, by building enduring partnerships with both clients and broadcasters.

One of the reasons our clients value us so highly is that we never stop thinking about what we can do for them. At RadioWorks we pride ourselves on staying alert to all the opportunities radio can offer. It is part of our commitment to making sure radio budgets deliver, ensuring that we maintain our reputation as leaders in our field.

Our Promise of Performance

As a radio advertising specialist, RadioWorks is committed to building partnerships with clients and broadcasters, and to maintaining an open and ongoing relationship.

RadioWorks believes in the power of radio, and is committed to realising its true potential as an advertising medium, by developing creative solutions that meet the objectives of both clients and broadcasters. We aim not merely to specialise but to excel and to this end we make the following unique promise of performance.

Our Commitment to You

To maintain our independence and thereby our ability to offer an unbiased opinion of every commercial radio station.
To only plan and buy effective campaigns, that meet our clients’ objectives.
To incorporate radio into the full media mix.
To be fully accountable: pre, during, and post-campaign analysis.
To ensure minimum wastage and maximum value for money through precision planning.
Fast turnaround and response times to meet client deadlines.
To always be alert to new developments in the marketplace and in radio.

Our Commitment to Radio

To be devoted to radio and radio only.
To bring new advertisers to radio.
To ensure repeat and long-term business by being results-driven.

Our Accountability

RadioWorks is particularly demanding of broadcasters, as we assume total accountability for the performance of our clients’ campaigns. For every minute we spend planning, creating and buying, we are actively monitoring campaigns to ensure the correct commercial is playing at the correct time.

RadioWorks has a system of ongoing appraisal for both clients and broadcasters, in order to constantly improve our services.