Absolute signs up Sony Ericsson
Tuesday 9th March 2010, 09:58
Sony Ericsson has signed a six figure deal with Absolute Radio to sponsor a series of Baddiel and Skinner podcasts and live shows.The daily podcast shows will be available to download for the morning commute every day from 6am and will be broadcast on-air in the evening.
Chris Goldson, Commercial Director at Absolute Radio said:
''This activity positions Sony Ericsson, the official handset of the 2010 FIFA World Cup™, at the centre of Absolute Radio’s Baddiel and Skinner’ podcasts''
''We’re anticipating these podcasts and shows are going to be a must-listen for any football fan this summer.''
The activity is on-air from March to July as part of the station's "summer festival of football".
(Source: radiotoday.co.uk)
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