Informercials

Infomercials are simply radio commercials that contain information. Normally a longer length than standard commercials (40-60sec) the infomercials allow the advertisers to provide the listener with detailed information on the brand. Infomercials can be used to build understanding of a brand and should also provide the listener with helpful information.

For Example…

A client which advertises store launches or specific offers may wish to supplement their standard campaign with a generic infomercial to provide the listener with further information, while gaining wider branding opportunities.