Live Commericals

RadioWorks introduced ‘Live Commercials’ to UK Radio and has created many sucessful campaigns utilising their undoubted advantages over pre-recorded commercials. Imagine the extra excitement with a LIVE commercial broadcast either by the station presenter or by you the client. This is strictly a commercial message and broadcast within airtime of the selected stations who offer this service.

The idea capitalises on the relationship between the presenter and listener, placing the commercial in a unique environment, ideal for making it stand out from other advertising.

They are an effective way of boosting your campaign’s performance and response. They work especially well when combined with a standard ‘produced ad’ campaign.