Events
Events allow our clients brands to interact with the radio stations listeners (their customers) in a powerful way. Below are different opportunities that radio stations offer with events:
Ground CrewsBranded station ground crews and jeeps offer instant impact in targeted high footfall locations. They add additional local excitement whether it’s simply sampling clients products (getting the ‘brand in the hand’) or hosting the grand finale of an on-air promotion or giving listeners another chance to win a prize.
Live Links
Radio Stations offer live links back to the station from events such as store openings and open days. These inform listeners of the locations and encourage listener footfall down to the event.
Roadshows
Station roadshows provide a high visibility presence at major local events; for example: festivals, outdoor shows and open days. The on-board entertainment can be tailored to support on-air campaigns and usually includes DJ personal appearances, interactive fun and games as well as music, giveaways and product sampling.
Dedicated Events
Whether major open air concerts, music festivals or more intimate artist gigs and personal appearances, dedicated station events offer clients great branded sponsorship, sampling and corporate hospitality opportunities.
Outside Broadcasts
The chance to take the whole radio show and crew out of the studio to broadcast live from the clients business or location.
In-store or Centre Activity
In-store activity can add excitement whether opening a brand new shop, re-launching an exiting outlet or highlighting a new product. The visible station presence supported by on-air talk-up and ground crew live links raises awareness of and drives footfall to the event.
