What do we mean by 'Digital Radio'?

Digital Radio consists of a number of different Digital Platforms which as a whole achieves a weekly share of 28.2% and a weekly reach of 43.9% Here are the available platforms…

DAB Radio – These are the actual digital set receivers, 39.4% of adults claim to have a DAB at home.
DAB listening equates to a 18% share of all listening  hours but also achieves 26.8% share of all weekly reach.

Digital TV (DTV) – There are many stations (mostly Bauer Passion Portfolio) available via DTV, they can be found towards the end of the Freeview programme guide.
DTV listening is 4.7% share and 14.3% reach

Internet listening – The new industry initiative, Radio Player, has helped increase the online listening of radio stations and recently announced over 6 million unique users in a month. As a single station Absolute Radio lead the way in online listening.
Internet listening has a 3.7% share and a weekly reach of 10.4%

Smartphones – 85% of stations have a smartphone application and recent data shows that 2.2 million people have downloaded a radio application. Unfortunately listening via smartphones is not specifically measured by RAJAR, however, respondents are asked if they have ever listened to radio via a mobile phone.
To which 15.8% of Adults and 32.4% of 15-24s have responded positively.

Some more Digital facts

There are 13 National stations available on DAB

There are 150 radio services on DAB (note: a lot of these are stations which are replicated across more than one area, such as Kiss being available in Scotland as well as London, etc)

32% of adults have now listened to the radio via the web (ever)

Podcasts can also come under the ‘digital’ remit and 8.1 million people claim to have downloaded a podcast

Games consoles which are connected to the net are giving listeners access to internet Radio