RARE (Recruitment Advertising Radio Excellence) Awards

RadioWorks created the RARE awards in 2007 to acknowledge outstanding creative in recruitment radio advertising.

At RadioWorks, we want people to see how creative and innovative recruitment radio commercials can be. Each quarter a selection of nominated commercials are sent to our resident judges who in turn vote for the ‘best’ in terms of creativity, innovation, use of voice, effects, music and other criteria. A winner is selected and both the agency and advertiser receive a unique RARE Award as well as a Magnum of Champagne!

As well as the RARE Awards for the best radio commercials, we also recognise those campaigns that have used an innovative radio approach to build brand recognition. Each quarter, RadioWorks also gives an award for the ‘Most Innovative use of Radio’.

You can nominate your commercials by emailing AaronP@radioworks.co.uk